The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Registration
Financial Services Masterclass: Positioning Your Financial Brand to Stand Out and Attract Customers
Speakers: Nicole Martin (Pace), Matt Harrington (Pace), Jamie Brooks (Pace)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Industry Masterclass
Track: Workshops
Government Masterclass: A Content Marketing Strategy to Build Public Trust
Speaker: Joanne Sweeney (Public Sector Marketing Institute)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Industry Masterclass
Track: Workshops
Manufacturing Masterclass: 5 Steps to Becoming a Leading Technical Brand
Speakers: Morgan Norris (TREW Marketing), Wendy Covey (TREW Marketing)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Industry Masterclass
Track: Workshops
Small Business Masterclass: The Content Marketing Diamond Model for Small Business Entrepreneurs
Speakers: Bert van Loon (Content Marketing Fast Forward), AJ Huisman (Necron Group AG)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus
Session Type: Industry Masterclass
Track: Workshops
Speaker: Cathy McKnight (The Content Advisory)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Session Type: Industry Masterclass
Track: Workshops
Core Concept Workshop: 5-Steps to Creating a World-Class Brand Magazine (with a 25x ROI!)
Speakers: Susan Gates (Redbird), Emily Reaman (California Closets)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Core Concept Workshop: Content Conundrum: Writing For Google's Helpful Content System
Speaker: Sherry Bonelli (early bird digital marketing)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Workshops
Speaker: Pierre DeBois (Zimana)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Beginner
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Core Concept Workshop: Tarantino Your Content: A Modern Take on the Inverted Pyramid
Speakers: Mariah Obiedzinski (Stamats), Allison Kapson (MedStar Health)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Speakers: Amy Higgins (Lyra Health), Monica Norton (Yelp)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: 7 Steps To Document Your Content Marketing Strategy
Speaker: Michael Brenner (Marketing Insider Group)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Advanced Marketing Writing
Speaker: Jonathan Kranz (Kranz Communications)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Beyond SEO Best Practices
Speaker: Dale Bertrand (Fire&Spark)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Mapping content data to business metrics for more strategic insights
Speaker: Noz Urbina (Urbina Consulting)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Winning Habits of Customer-Centric Marketers
Speakers: Sydni Craig-Hart (Smart Simple Marketing), Wil Hart (Smart Simple Marketing)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
First-Time Attendees: Welcome Session
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Location: Meet at the entrance in front of Mt. Vernon Place
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Location: 3rd Floor Ballroom
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Registration
Welcome to Content Marketing World 2023
Speaker: Stephanie Stahl (Content Marketing Institute)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Keynote
Marketing IS Content Marketing
Speaker: Robert Rose (Content Marketing Institute)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Don't Forget to Evolve: agility, learning, and capacity building to have impact in the new world
Speaker: Bennie Johnson (American Marketing Association)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
A Beloved Brand: Evolving Zillow's Creative Content Strategy
Speaker: Beverly Jackson (Zillow)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Prompts Unplugged: A Live Town Hall Experience with AAI*
Speakers: Ann Handley (MarketingProfs), Andrew Davis (Author)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Keynote
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
From Nascent to Cutting-edge: Assessing your Content Supply Chain Maturity
Speaker: Mike Monroe (Deloitte Digital)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Tech Talk
Track: Tech Talks
Give Your Campaigns Content Love. Better Than Stock. 5X Performance.
Speaker: Analisa Goodin (Catch and Release)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Tech Talk
Track: Tech Talks
At long last: the perfect client brief
Speaker: Koen Denolf (The Fat Lady)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Data-Driven Personalization: How to Create More Relevant Content Through CX, AI, and Data
Speaker: Zontee Hou (Convince & Convert)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Experiences
Evidence-based SEO Strategies: Busting "SEO Best Practices" And Other Marketing Myths
Speaker: Dale Bertrand (Fire&Spark)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: SEO/Search
How Content Marketers Can Deal With the Content Clueless in Positions of Authority or Leadership
Speakers: Divya Bisht (Spinutech), Jeneanne Ballos (Digital River Media), Annie Murmann (Digital River Media)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Core Concepts
More Data, More Problems: Building Integrated Data Strategies for More Action, Less Noise
Speaker: Michael Mathias (Whereoware)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Data + CX by Whereoware
No AI Required: How to Win with Human-Focused Video Content
Speakers: Melissa Hodai (Grainger), Bean Porter (Grainger)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Visual & Audio Experiences
Palaces of Innovation: The Impact of Platforms and Process on Creativity
Speaker: Deane Barker (Optimizely)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Shine Bright Like a Diamond: 7.5 Content Marketing Lessons from Rihanna
Speaker: Ahava Leibtag (www.ahamediagroup.com)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Story Revolution: Data-Driven Personalization In Action
Speaker: Tiffany Grinstead (Nationwide)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Sales Enablement
The 10 Best Customer Behavior Triggers You've Never Heard Of
Speaker: Nancy Harhut (HBT Marketing)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Demand Generation
Using Data-Inspired Content Pillars to Elevate Your Content Marketing
Speaker: Brian Piper (University of Rochester)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Analytics & Data
What’s the Big Idea? Creating Content That Makes an Impact
Speaker: Melanie Deziel (StoryFuel)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Session
Track: Content Strategy - General
Where Science Meets Marketing: Experimentation and Risk Taking to Achieve Breakthrough Results
Speaker: Phyllis Davidson (Forrester)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
2023 Revenue Growth Playbook: Content, Connection & Retention
Speaker: Deanna Ransom (A.R.I.A. Partners)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Demand Generation
6 Steps To Future Proof Your B2B Content Marketing
Speaker: Michael Brenner (Marketing Insider Group)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
Speaker: Andrew Davis (Author)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Content Creator's Toolkit: Generative AI & ChatGPT Success in the Real World
Speaker: Nick Tomassetti (Aprimo)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Speakers: Emily Baker (General Motors Financial), Brian Hale (General Motors Financial)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Full-Funnel, Frictionless Customer Experience: UX Strategies and Full Funnel Measurement
Speakers: Hajar Mitchell (Whereoware), Tim Frost (Whereoware)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Data + CX by Whereoware
Podcasting Potholes - Business Podcasting Is Different - Avoid These Mistakes
Speaker: A. Lee Judge (Content Monsta)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Visual & Audio Experiences
SEO Memorial Service: A Fond Farewell To Things That Don't Matter Anymore
Speaker: Ryan Brock (DemandJump)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: SEO/Search
The Simple But Strategic Approach to SEO …and how to measure it in GA4
Speaker: Andy Crestodina (Orbit Media Studios, Inc.)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Conference Theme: B2B
Session Type: Session
Track: Analytics & Data
Using Personality Traits to Improve Targeting
Speaker: Andi Robinson (Hijinx Marketing)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Core Concepts
We <3 Sales: How digital marketers can show ROI by supporting their sales teams
Speaker: Pam Didner (Pam Didner)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Sales Enablement
What happens when a brand strategist and performance marketer look at the same audience?
Speakers: Geoffrey Director (Manifest), Krysti Roush (Manifest)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Experiences
You Can Do Both: Drive Thought Leadership... And Sell Products
Speaker: Christine Michel Carter (Lexia Learning)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Content Creation & Development
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Dessert + Content Innovation Sessions
Location: Session Rooms
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
134 Years of Tastemaking: McCormick’s Recipe for Maintaining Relevance
Speakers: Jane Qin Medeiros (studioID, Industry Dive), Tom Rowe (McCormick & Company)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Sponsored Session
Track: Content Innovation
AI is here! How AI can accelerate your productivity and creativity!
Speaker: Ulrike Heidler (CoreMedia)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Sponsored Session
Track: Content Innovation
Speakers: Rebecca Dolan (SAP Concur), Katie Pocklington (Opal)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Brand Story: The most overlooked and undervalued element of your CX strategy
Speaker: Kelsy Spaeth (Studio Science)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Content Marketing: How to build trust with leaders and the C-suite
Speaker: Emma Moorman (Informa Tech)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
From Likes to Loyalty: How a Social-First Video Strategy Creates the Brand Audience You Want
Speakers: Tania Rahman (Fast Company), Tyler Lederer-Plaskett (PlayPlay)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Generate Awareness, Trust, and Leads with Data Storytelling
Speaker: Jan Ahrens (Statista GmbH)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
How Autodesk is building a world-class content engine to drive global content excellence at scale
Speakers: Dusty DiMercurio (Autodesk), Erin Hanson (Autodesk), Dustin Smith (Airtable)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
How Cell Signaling Technology’s DAM drives inspiring customer experiences in a regulated industry
Speakers: Dennis Wright (Bynder), Jonathan DeAngelis (Cell Signaling Technology)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
How Uber for Business leverages content to accelerate pipeline
Speakers: Arianna Etemadieh (Uber for Business), David Fortino (NetLine)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Measure, Retarget, Convert: Drive top of Funnel with AI Personalized Content in 2023
Speaker: Randy Apuzzo (Zesty.io)
Location: Room 150A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
No-BS AI: real-world lessons from teams on the front lines of the AI revolution
Speaker: Alaura Weaver (Writer)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
The Intersection of AI and E-E-A-T: A Blueprint for Content Scaling
Speaker: Carlos Meza (Crowd Content Media)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Your conversion strategy's secret weapon
Speaker: Gladys Han (Siteimprove)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
7 Lessons from 7 Years (and Many Sleepless Nights) Building a Global Content Strategy
Speaker: Chloe Thompson (Reward Gateway)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
AI + ROI: How a Strategic Data Engine Fuels AI Success
Speakers: Hajar Mitchell (Whereoware), Uzair Hasan (Whereoware)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Data + CX by Whereoware
Blockbuster research: Mining for content beyond the data
Speaker: Craig Coffey (Eaton)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Brand Clarity: The Critical Role of Narratives & Content
Speaker: Gordon Locke (Pace)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Speaker: Agnieszka Kwiecien-Janiec (NBCUniversal Telemundo Enterprises)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Speaker: Kate DiLeo (The Brand Trifecta)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Sales Enablement
Making Work Flow: How to Build Critical Content Operations to Scale Your Strategy
Speaker: Ali Orlando Wert (Appfire)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Mine Your In-House Data and Build Predictive Models to Find High-Conversion Audience Segments
Speakers: Walter Paliska (dotData Inc.), Brandon Bednar (dotData Inc.)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Session Type: Session
Track: Analytics & Data
Sasquatch, Closet Pants and Hot Mics: 5 Tips for Launching a Podcast About an Unsexy Topic
Speaker: Scooter Hendon (GM Financial)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Visual & Audio Experiences
Story Mapping for the B2B Buyer Journey
Speaker: Carmen Hill (Chill Content, LLC)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Core Concepts
The Next Frontier: The Future of Content Supply Chain
Speakers: Mike Monroe (Deloitte Digital), Trinadha Kandi (Deloitte Digital)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Demand Generation
The always-on world: Digital Marketing Transformation
Speaker: Colleen Smith (Avid Technology)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Experiences
You're Doing SEO All Wrong: How to Optimize Content for Search Intent
Speaker: Lee Odden (TopRank Marketing)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: SEO/Search
Advanced LinkedIn Ads: The Pitfalls to Avoid to Drive ROI
Speaker: AJ Wilcox (B2Linked.com)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Demand Generation
Content Focused SEO: Data Driven Strategies to Reduce Your Customer Acquisition Costs
Speakers: Prashant Puri (AdLift, Inc), Lomit Patel (Tynker)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: SEO/Search
How A Thought Leadership Research Content Program is Helping Autodesk Create a New Category
Speakers: Stephanie Losee (Autodesk), Dusty DiMercurio (Autodesk)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Experiences
How a B2B Manufacturer Uses a B2C Approach to Grow Audience and Increase Market Share
Speakers: Pete Grasso (Heatcraft Refrigeration Products), Tim Fletcher (Heatcraft Refrigeration Products)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
How to Build the Ideal Content Marketing Team
Speakers: Caila Ball-Dionne (Masthead Media Company), Natalie Mendes (Atlassian), Sharon Stenger (Prudential), Hanorah Srihari (Manifest), Pearl Chen (Shutterstock)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
How to Create Your Next Big Idea: Understanding Analytics to Drive Your Social Strategy
Speaker: Brittani Sievers (Southland Industries)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Analytics & Data
Killer Content in a Niche Industry
Speakers: Ellen Lichtenstein (AgentSync), Regina Stephenson (AgentSync)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Loyalty in a Cookie-less Future: the Privacy Landscape + Better Customer Experiences
Speaker: Uzair Hasan (Whereoware)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Data + CX by Whereoware
Podcast lessons from the Social Pros
Speakers: Daniel Lemin (Convince & Convert), Leanna Pham (Convince & Convert)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Core Concepts
Separating hype from reality: The real data behind marketing & GenAI
Speakers: Mike Brinker (Deloitte Consulting LLP), Todd Brownrout (Deloitte Digital)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Speaker: Courtney Fowler (Revmade)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Video Strategy Session: an interactive plan for video marketing success
Speaker: Tony Gnau (T60 Productions)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Visual & Audio Experiences
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
The Human-in-the-loop Approach to Generative AI
Speaker: Anirudh Singla (Pepper Content)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Tech Talk
Track: Tech Talks
Unlocking Marketing Success with Synthetic Controls: Revolutionizing A/B Testing
Speaker: Garth Viegas (Analytic Edge)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Tech Talk
Track: Tech Talks
Headless without Headaches: No-Code, Drag n Drop Page Designer - Introducing Zesty.io Freestyle
Speaker: Randy Apuzzo (Zesty.io)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Tech Talk
Track: Tech Talks
Speaker: Derek Thompson (The Atlantic)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Expo Hall Reception brought to you by Manifest
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
CMI Celebration brought to you by Wordpress VIP
Location: National Portrait Gallery
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Location: Meet at the entrance in front of Mt. Vernon Place
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Location: Third Floor Ballroom
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Registration
Welcome Back to Content Marketing World
Speaker: Robert Rose (Content Marketing Institute)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Actionable AI: Solutions for Unknown Unknown Problems!
Speaker: Avinash Kaushik (Croud)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Speaker: Mike Merchant (Perception)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Tech Talk
Track: Tech Talks
Deloitte Digital Gen AI Discussion
Speaker: Rachel Whitt (Deloitte Digital)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Session Type: Tech Talk
Track: Tech Talks
5 Ways Marketers Sabotage Their Success
Speaker: Jenny Magic (Better Way to Say It)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Teams & Culture
BUI Buying Under the Influence: How to Tap the (Powder) Keg of Creator Marketing
Speaker: Jennifer Harmon (Convince & Convert)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Social Media/Influencer Marketing
Behind the Scenes of a Wistia Product Launch
Speaker: Taylor Corrado (Wistia)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Case Study: Wells Fargo Diverse Business Solutions (CMA winner: Best New Program Launch)
Speakers: Duncan Milne (IMPRINT), Robert Schapira (Wells Fargo | Consumer, Small & Business Banking (CSBB))
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
Forget the Red Pen: How Human Editors (With or Without an AI Assist) Can Keep Audiences Reading
Speaker: Ann Gynn (G Force Communication)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Development/Writing
How to use AI to optimize, personalize and scale your webinars and events
Speaker: Mark Bornstein (ON24)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content ROI
Marketing's role in creating an inclusive future: Workforce + supplier diversity
Speaker: Karen McFarlane (LetterShop x Kaye Media Collective)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Purposeful Marketing
Navigating the Marketing Singularity : How to Survive and Thrive in the Age of Marketing AI
Speaker: Christopher Penn (Trust Insights)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
Return on Intelligence: Content optimization lessons for the AI era
Speaker: Richard Murphy (ServiceNow)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
Simplify the complicated: Build meaningful connections in complex industries
Speaker: Hayden Goethe (WEX)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
The Lighthouse Principle: Navigating the Sea of AI Content
Speaker: Kerushan Govender (Blacfox)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Speaker: Marcus Sheridan (IMPACT)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - Intermediate
3 Things I Learned From Repositioning a Tech Unicorn
Speaker: Inbar Yagur (Radical B2B)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
497 Page One Rankings in 7 Weeks: How Pillar-Based Marketing is Changing SEO
Speaker: Ryan Brock (DemandJump)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Speaker: Andrew Hanelly (Revmade)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - Intermediate
Beyond ChatGPT: How to Master AI for Content Design
Speaker: Amy Balliett (Material)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: AI in Marketing
Congrats, You’re A Marketing Leader! Now What?
Speaker: Michael Barber (Charter School Capital)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Content Marketing Department Structure: How to Build an Organization for Success & Scalability
Speaker: Amanda Todorovich (Cleveland Clinic)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Teams & Culture
Creative Pushups: Unleashing Your Inner Child
Speakers: Sacha Reeb (Manifest), Ricky Ribeiro (Manifest), Mark Kats (Manifest), Letese' Clark (Manifest), Kristen Youngman (Manifest)
Location: Room 145A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Session
Track: Creative Pushups by Manifest
Everything I needed to know about social media I learned in the sewer.
Speaker: John Gonzalez (Northeast Ohio Regional Sewer District | NEORSD)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Social Media/Influencer Marketing
Speaker: Sarah Kneisler (Hyatt)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Content ROI
Speaker: Tim Washer (Ridiculous Media)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Development/Writing
Sustainability: The New Storytelling Frontier for Content Marketers
Speakers: Angela Bandlow (Bridge Partners), Matt Hansink (Bridge Partners)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Purposeful Marketing
The AI Content Storm – Will you sink or swim?
Speaker: Andrew Hall (Canto)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - General
The Big Opportunity in Email Marketing: Augmenting and Optimizing Your Welcome Series
Speakers: Dennis Shiao (Attention Retention), Ashley Guttuso (Ashley Guttuso Consulting)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
The New AR That Every Business Needs: Authentic Reality
Speaker: Jenn Vande Zande (SAP CX)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Session
Track: Storytelling Techniques
9 Free Actions to Improve Content Marketing in an Unpredictable Economy
Speaker: Penny Gralewski (STORIES of Space)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
9 Surprising Ways to Use AI (and 2 Ways You Shouldn't)
Speakers: Alli Berry (The Arena Group/TheStreet), Connie Smart (Canadian Western Bank)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: AI in Marketing
Approaching 212*F - The Content Marketing Boiling Point
Speakers: Sharon Stenger (Prudential), Tammy Pienknagura (Adobe)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Brand Strategies
Boost your B2B Content with Original Research
Speakers: Stu Richards (Bredin), Sharifah Niles-Lane (Citizens)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Development/Writing
Content That Converts. Discoverable and Engaging Content (And Yes You Can Have Both!)
Speaker: Jacqueline Loch (SJC Communications)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - Intermediate
Creative Pushups: Unleashing Your Inner Child
Speakers: Sacha Reeb (Manifest), Ricky Ribeiro (Manifest), Mark Kats (Manifest), Letese' Clark (Manifest), Kristen Youngman (Manifest)
Location: Room 145A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Session
Track: Creative Pushups by Manifest
Playing Favorites: How to Ensure Your Audience Picks You and Sticks With You (Against the Odds)
Speaker: Jay Acunzo (Creator Kitchen)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Putting minorities in the lead rather than an after-thought
Speakers: Sally Bock (Fred Hutchinson Cancer Center), Norberto Zylberberg (Socialisssima)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Purposeful Marketing
Speaker: Patty Radford Henderson (Annum)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
Travel Tips and Dad jokes Hits! How to maximize your team to produce results while staying punny.
Speaker: Emily Bonilla-Pieton (Transportation Security Administration, Department of Homeland Security)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Social Media/Influencer Marketing
Using ChatGPT to Fast-Track Transcripts Into Publishing Gold
Speaker: Kayla Mehojah (WordPress VIP)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Why Digital Experience is Critical for Go-To-Market Excellence, No Matter the Economy
Speaker: Randy Frisch (Uberflip)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content ROI
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Speaker: Elizabeth Banks (Director)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
7 Benefits of Podcasting for B2B Brands: From Brand Differentiation to Lead Generation
Speaker: Bernie Borges (iQor)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
A Blueprint for B2B influencer marketing
Speaker: Justin Levy (Demandbase)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Social Media/Influencer Marketing
A “How to Quit Your Job” Blueprint: Strategies for Achieving Massive Success on Your Own Terms
Speaker: Joe Pulizzi (The Tilt & Creator Economy Expo)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Benchmark Your Brand: Research on the Biggest Challenges and Success Factors in Content Marketing
Speaker: Jan Ahrens (Statista GmbH)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
Content Ecology: Why (and How) to Reduce, Reuse, Upcycle, and Recycle Your Content
Speaker: Regina Lynn Preciado (Content Rules, Inc.)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
Speaker: Laura Goldstein (Saatva)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content ROI
Creative Pushups: Unleashing Your Inner Child
Speakers: Sacha Reeb (Manifest), Ricky Ribeiro (Manifest), Mark Kats (Manifest), Letese' Clark (Manifest), Kristen Youngman (Manifest)
Location: Room 145A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Session
Track: Creative Pushups by Manifest
From Manipulation to Connection: Using Joy-Based Marketing to Convert
Speakers: Maureen Jann (NeoLuxe Marketing), Dayana Cadet (Dayana Cadet Consulting)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Teams & Culture
Hook Your Audience: How to Grab Attention in a Crowd of Content
Speaker: Liz Willits (Content Phenom)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Development/Writing
How to Humanize AI-Generated Content: Best and Worst Practices
Speaker: Jeff Coyle (MarketMuse)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - Intermediate
Keeping Your Voice: The Little Mermaid as a Cautionary Tale for AI Content Marketing
Speakers: Jill Grozalsky Roberson (Velir), Jennifer Griffin-Smith (Acquia)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals
Speakers: Jane Qin Medeiros (studioID, Industry Dive), Will Walker (Roadie, A UPS Company)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Sponsored Session
Track: Content Innovation
Selective Outrage - How to Prepare Your Content for the World We Live In
Speaker: Ruth Carter (Geek Law Firm)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Purposeful Marketing
So … what's your impact story? Telling human-centric brand stories that move the needle
Speakers: Megan Gilbert (Fortune Media), Lauren Chomiuk (Fortune Media)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Storytelling Techniques
7 Key Metrics in Measuring Content Effectiveness
Speaker: Wayne Cichanski (iQuanti)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Sponsored Session
Track: Content Innovation
All You Can EEAT: Navigating Search in a Generative AI World
Speaker: Mike King (iPullRank)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - Intermediate
Captivate and Convert: How Interactive Audio Dramas Can Revolutionize Product Placement
Speaker: Paul McNeil, Ph.D. (MB Usable Security, LLC)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Storytelling Techniques
Connecting Content for ROI--Across Sites and Teams
Speaker: Laura Barnes (Red Hat)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content ROI
Creative Pushups: Unleashing Your Inner Child
Speakers: Sacha Reeb (Manifest), Ricky Ribeiro (Manifest), Letese' Clark (Manifest), Kristen Youngman (Manifest), Mark Kats (Manifest)
Location: Room 145A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Session
Track: Creative Pushups by Manifest
Cut the BS: B2B Influencer Marketing Strategies That Actually Work
Speaker: Ashley Zeckman (Onalytica)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
From Social Insights to Marketing Strategy to Brand Relevance
Speakers: Erick Brownstein (Shareability), Michael Italia (Mars Wrigley)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Social Media/Influencer Marketing
How AI has Impacted My Content Marketing Experience
Speaker: Cathy McPhillips (Marketing Artificial Intelligence Institute)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
How to Use Testing to Create a Constant Competitive Advantage
Speaker: Karen Hopper (Bully Pulpit Interactive)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Management & Optimization
How to motivate your creative teams without the usual incentives
Speaker: Kathryn Schmieding (NYS Digital & Media Services Center)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Teams & Culture
Know and Be Known: Truly Understand Your B2B Customers to Earn their Trust
Speaker: Morgan Norris (TREW Marketing)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
Speaker: Purna Virji (LinkedIn)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Purposeful Marketing
The Missing Piece of Your Content Strategy (Spoiler: It's Empathy)
Speaker: Carmen Collins (Intuit QuickBooks)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Development/Writing
The Path to Personalization Ain’t Pretty: The Life and Times of a Marketing Executive on a Mission
Speaker: Ron Zwerin (National Multiple Sclerosis Society)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Big Ideas
Artificial Intelligence: A Turning Point for Marketing Team Structure and Strategy
Speakers: Meghan Keaney Anderson (Jasper), Jessica Hreha (VMware)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
Bridging the Brand Gap Between Engagement and Experience
Speaker: Adam Pierno (Arizona State University)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Brand Strategies
Speaker: Michelle Garrett (Garrett Public Relations)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
Ending Fraternity Hazing Through Earned Media
Speaker: Kristyn Wilson (Adept)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Purposeful Marketing
Finding Science Stories that Audiences Can't Resist
Speakers: Melissae Stuart (American Chemical Society), Jesse Harris (ACD/Labs)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Storytelling Techniques
Speakers: Carlijn Postma (NewDegree), Michiel Schoonhoven (NXTLI)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content ROI
Nurture Your Network: How Content Marketers Market Themselves
Speaker: Amy Fair (Consultant)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Teams & Culture
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Keynote
Speaker: Cassie Kozyrkov (Google)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Location: TallBoy, 1239 9th St NW
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Location: The Delegate in the lobby of Courtyard by Marriott
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking